Focus Groups, Surveys, Paid Studies, Oh My!

This article is a guest post by Amanda Brown – Amanda is the Panel Manager at 20|20 Research, and  a passionate advocate for all panelists in the consumer feedback industry.

Let’s just put it out there. It’s hard enough to search and find a matching sock in your sock drawer, filter through the ingredients of a product, or decide on paper or plastic; let alone sift through surveys for cash and focus group companies to identify one that is legit and how they work. But, the world of consumer opinion research is confusing, right? Providing personal information, without knowing why you are providing it, can be scary and makes you question
why? Continue reading…