Thank you for being a part of the Directive Analytics Online Panel. We hope you have enjoyed your experiences so far.

This is to inform you that for the 2008 year our incentive structure will change. Starting immediately we will be using a point system. Directive Analytics will reward you with DirectPoints for every online survey you complete. The value of DirectPoints is fixed against the U.S. Dollar at one cent per DirectPoint (i.e., 10 DirectPoints=10 cents, 100 DirectPoints=$1.00). The number of points offered for completing a survey will vary depending on the length and complexity of the survey as well as the target consumer group.

Any balance in your account has automatically been converted into points. You can access your balance the same way you did previously, by going to your panelist page. For your convenience we have included the link, your username and password, and your current DirectPoint balance below.

Once you reach 500 DirectPoints, you can redeem your balance at any time. You can redeem your balance by sending an email to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it . Please be sure to include your current mailing information in the email and allow 4-6 weeks for delivery. You will receive an email confirming receipt of your request which will also include the amount you will be receiving.